Sling — Wishful Thinkers Anonymous

Live TV on your terms. Day, weekend and week passes gave Sling viewers more control. Wishful Thinkers Anonymous brought that promise to life through a support group for people still hoping traditional TV would give them what they wanted.

I joined the team while my talented friend Josh Shelton was on sabbatical. From several directions, this was the one I chose to push forward—helping focus and refine it, sell it, and bring it to life through production and social.

Spots

Interrupted :15
Janice :15
What's Your Name :15

Social

James Social
Donna Social
Gary Social
Tevin Social
Janice Social

Results

Following the launch of its day, weekend and week passes, Sling reported approximately 159,000 net subscriber additions in Q3 2025.

Company-reported quarterly performance, not campaign-attributable growth. EchoStar also changed its subscriber methodology to include Flexible Offerings, with a 51,000 subscriber-equivalent opening adjustment. Source: EchoStar Q3 2025 results.

Credits

CCO: Matt Talbot
CD/CW: Bryan Karr
CD/AD: Haley Garyet
CW: John Wrend
AD: Celeste McKeon

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